Salt by Pepper

High fashion does not need a coastal zip code. For Salt by Pepper’s first editorial shoot, we needed to find their visual voice and prove their garments rival boutiques in Paris or New York. Instead of guessing, we shot a wide range of looks to test exactly what grips their buyers. To ground the work, we took sharp, high-end editorial direction and set it right next to classic Boise staples. The result is a clear test of style that proves you can buy world-class clothing right here at home.