AC Boise Kit Reveal

You do not launch a local club's kit in a blank studio. You take it outside. To reveal the new AC Boise gear, we teamed up with Against, director DJ Ramirez, and DP Nathan Zanders to put the city on screen. We framed Boise as a living character, filming real people wearing the kit in the places they do life. Built for both the live launch event and social channels, the film skips the standard sports hype. It gives a clear, honest look at a city standing behind its team.